Name:Joey Zhang
Company:Xiamen Mechanist Internet Technologies Co., Ltd.

Mr. Zhang Wei was first introduced to the principles and business of overseas project localization ten years ago. Under Mr. Zhang Wei's leadership, the development team has undertaken 6 projects since 2011, and Mechanist mobile titles have been featured in the App Store and Google Play Store in multiple national and regional markets. He reckons that the crux of localization is delivering engaging interpretation and exposition of the history and famous figures of different cultures. Mr. Zhang Wei's keynote speech will address the challenges and opportunities of bringing in-depth localizations of regional culture to a global audience.