Name:Cheng Yanan
Position:General manager of key account sales department
Company:Alibaba Group-Innovative Initiativesbusiness group-Intelligent marketing platform

Cheng Yanan, general manager within the sales department of Intelligent Marketing Platform of Alibaba Innovation Business Group, has more than ten years of diverse and successful experience in internet advertising and marketing. Her current role entails full responsibility for the management of key accounts within the Intelligent Marketing Platform. Before joining Alibaba, she had also been responsible for a broad portfolio of accounts, as well as for planning and marketing in Baidu, therewith leading the planning of many innovative marketing practices. This rich experience furnished her with critical insight into sales innovation, industry dynamics, and marketing strategy, all proving to be valuable assets within her current workplace team context.